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Micron Discontinuing Lexar Removable Storage Retail Business

Micron Discontinuing Lexar Removable Storage Retail Business

Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

About Our Blogger

Jay Hawkins

Jay Hawkins is consumer products group vice president at Micron Technology.

Mr. Hawkins joined Micron in March 1984 as a test PC operator and has held positions of increasing responsibility, including vice president of manufacturing, vice president of worldwide operations and vice president of back-end operations. He also held positions as president of Micron Italy and Micron Japan, and as a director of Micron Semiconductor Asia.

Mr. Hawkins also serves as a director for the Micron Foundation, which was formed to advance science and technology education and to support civic and charitable institutions in communities around the world where Micron’s facilities are located.

Mr. Hawkins earned a bachelor’s degree in business administration from Boise State University.

Tags: Lexar


  • Jake Max on July 03, 2017

    I wonder if this really is a good idea. To a room full of clueless board of directors, they're probably applauding this news and clapping each other on the backs. But let's not forget the numerous technology suppliers that went out of business after giving up on diversification and relying on their enterprise channel. Just look at all the former Apple suppliers that are now in their graves. Relying on a big cow can lead to starvation when the milk stops flowing. What if Amazon or Google decid

  • basket on October 17, 2017

    This is a good article but very complicated. Don't know what they think when they had they're meeting. Just want to post this alternative USB site thank you. PS. https://acobsglobal.com

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