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Discovery Channel Discovers Micron

Discovery Channel Discovers Micron to Profile Automata Processor Technology

The Discovery Channel made a recent discovery - at Micron. The popular American cable network heard about Micron's Automata Processor (AP) and chose to profile the technology on its show "Trending Today."

"The show producers initially wanted to understand what was behind our tremendous financial and market performance of late," said Corporate Communication and Marketing Director Walt Sledzieski. "Our conversation about memory and memory-based solutions led to a discussion about some of the breakthrough technologies Micron is developing to drive change and our growth for the future. The Automata Processer really piqued their interest."

That was music to the ears of Micron's Director of Automata Processor Technology Paul Dlugosch.
Paul Dlugosch
"We are thrilled to have the national spotlight on our technology," said Dlugosch. "What differentiates the Automata Processor from virtually every other type of processor that exists today is the way in which it processes information.  To our knowledge, we're the only company with this technology."

That's just what "Trending Today" wanted to hear. The show focuses on exciting technology innovations and it felt Micron's Automata Processor was a perfect match.  


The AP is designed to address the processing challenges associated with graph analysis, pattern matching and data analytics. Where computers today are good at finding exact matches, the Automata Processor is built to recognize patterns which will open the door to advances in fields like bioinformatics, video and image analytics and network security.

"It is the very data that goes into the Automata Processor that drives the AP and once the programs have been installed, the AP operates essentially on its own," explains Dlugosch. "That is the very nature of the word 'autonomous,' self-driven. And so this is really quite a breakthrough in terms of how semiconductors can
process information."

Micron's Manassas site currently manufactures the AP chip. And that's the first place the Discovery Channel crew set up its camera before moving onto the nearby University of Virginia. That's where Micron and the university founded the Center for Automata Processing and work with computer scientists to optimize this new technology.

"'Trending Today' wanted to profile both the very innovative technology that is Automata, as well as the innovative company behind its development. Thus their desire to capture both the story of how we create our industry leading memory products (Manassas), as well as a key partnership in the use of our innovation (University of Virginia).

The segment from the "Trending Today" is scheduled to air sometime in March.


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