When we first talk to customers about phase change memory (PCM), we’re often asked two questions: how is PCM different, and why would I want to use it in my device? PCM is a radically different memory technology that records information via the shifting state (phase change) of a unique material. PCM is able to merge the attributes of NOR, NAND, and DRAM in a single, nonvolatile memory chip. This allows designers to consolidate their different memory solutions and reduce the bill of materials. Consolidation is good, but why else would you want to use PCM? The video below focuses on PCM’s overwrite capability and shows how it can also optimize your subsystem, improve performance time, and simplify the software structure. Thanks for watching. As always, feel free to post any comments or questions below.