No doubt about it—our appetite for mobile digital downloads continues to thrive. We’re downloading video, music, games and photos at a record pace. In fact, Nielsen says that online music stores saw more than 1 billion downloads last year. I'm a contributor to these downloads too--as I sit here and write this post, I'm jamming out to my iPod listening to the ever-so inspiring Mick Jagger. But I digress.
The point is, we need the storage capacity in our mobile devices to hold the huge amounts of data we consume. So what’s Micron doing to feed that capacity appetite? Today we announced new 16Gb and 32Gb NAND products
built using our ground-breaking 34nm NAND process technolog
y. These new NAND chips not only make it possible to store more on your smartphones, cell phones and MP3 players but also enable bigger and better memory cards, like Lexar’s new 16GB microSDHC card
. Built with our super tiny 16Gb die, Lexar’s 16GB microSDHC card, can store up to 48,000 2-megapixel JPEG photos, 4,000 songs, or 80 hours of standard-def video—allowing you to super size your portable device’s capacity and enjoy more of the stuff you love.
And for the photography buffs out there, Micron’s new 32Gb NAND chip has made it possible for Lexar to create a new 32GB Lexar Platinum II SDHC memory card. That’s enough capacity for 12 hours of HD video or over 20,000 5-megapixel images! And since we’ve added a high-speed NAND interface to all of our new high-capacity NAND products, these new cards are seriously fast; speed-rated at 60x. This gives our photo enthusiasts the ability to take full advantage of their camera’s burst-mode setting to capture many images in rapid fire succession.
So whether it’s photos, video, music, or games you’re after, Micron’s new NAND products
give your portable devices the additional capacity they need to store all your favorites—so you can watch and rock out to more media than ever before, all from the palm of your hand.
About Our Blogger
Kevin is Micron Technology's Director of NAND Marketing.