Connected Cars Take Center Stage at CES

By James Hawley - 1.18.16

As we place another CES in the books, the technology showcased throughout the show more than impressed attendees and those watching from afar. Connected cars stole the spotlight, as some of the biggest players in the automotive space revealed big strides in autonomous driving efforts ahead of the Detroit Auto Show. Some announcements were flashy, with futuristic makes and models displayed on showroom floors, while others were more technical, with never-before-seen hardware and software upgrades. Audi, Kia and Toyota all introduced cars that have moved beyond the lab and onto highways for test driving.

Below I’ve recapped some of the most compelling connected car news made at CES:
  • Audi has teamed up with NVIDIA to elevate the graphics in its new, all-digital “virtual cockpit.” Audi aims to leverage NVIDIA’s GPU capabilities to provide their customers with graphics that are quick enough to display tachometer, speedometer, and map data in real time. These cockpits will be upgradable and will feature map, weather, travel, and entertainment options.
  • Kia announced their efforts to begin selling fully autonomous cars by 2030. While this is 10 years later than companies like Ford and Google are planning to go to market with partially autonomous cars, Kia has plans to release cars that can pick up passengers without a driver and drop them off elsewhere. In the more immediate future, Kia promoted its version of an advanced driver assistance system called “Drive Wise.” In addition to self-driving capabilities, this system incorporates a fingerprint scanner to recognize the driver and adjust to certain pre-sets accordingly.
  • In addition to their hydrogen-powered concept car, Toyota displayed their Toyota Smart Center at CES. This cloud-based system works to connect people, vehicles, and communities together. Toyota aims to utilize data gathered from how drivers and their cars interact with the environment to enable integrated control of energy consumption.

As cars become more advanced, they continue to become more connected to the world around them. That means they will require far more memory to run innovative applications and meet the ever-growing storage needs. Micron is excited to play a key role in supporting this emerging ecosystem and pave the way toward the future of autonomous driving.

James Hawley

James Hawley

James is an Automotive Strategic Marketing Manager for Micron's Embedded Business Unit.

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