Automotive technology is converging with a wide variety of complementary technologies – vision, touch, speech recognition, communications and advanced mechanics, consequently it is creating the opportunity for new applications, new business and investment opportunities. At the 2016 Connected Automobiles conference, the focus was on the hot topics and for the automotive and technology companies to meet and share their opinions about current and future innovations in the connected car space. The event gathered key industry and educational players in the automotive ecosystem.
One of the big takeaways from the conference was the three main factors impacting and transforming the automotive future: connected and automated mobility, mobility integration, and automated driving.
- Connected and automated mobility: Understanding the typical automotive customer is crucial to developing products and services around the vehicle. As consequence to new consumer approach, OEMs companies are evolving from the business of manufacturing and selling just cars to providing services and new multi-modal mobility solutions.
- Mobile integration: In parallel from the mobile market, new players and new business models are investing to deliver new user experiences and innovative services.
- Automated driving: There are several key factors driving toward this objective: road safety, traffic management, emission reduction, demographic change and innovation.
Micron was invited to present on the complexity and challenges of memory components in automotive environments. Donato Bianco and I discussed the increase in data storage, which is predicted to increase by 100% in 2015 to 500GB in 2018, driven by new features and applications, as improved maps resolutions, 3D maps, black box, security cloud storage, etc. Each of these systems have unique requirements so no one memory solution will work throughout the car. For In Vehicle Experience (IVE), a key memory requirement is a very low power consumption when in stand-by, while for ADAS systems, require safety features (ECC) and high bandwidth performances.
As the leading provider of memory to the automotive market, Micron is focusing on supporting new memory solutions to target highest ASIL levels fully dedicated to auto market.
To learn more about Micron’s automotive memory, go to our Automotive Solutions page.