Propelling Memory Needs by Supporting Next-Generation Autonomous Cars

By Axel Schiller - 2015-07-22

Autonomous cars will save the U.S. economy roughly $642 billion dollars a year according to Forbes. With so much to gain from the self-driving car, manufacturers and automotive technology providers are working vehemently to meet the safety needs and entertainment wants of future car buyers looking to maximize their time and money with connected cars.

By 2020, it is expected that 75 percent of cars shipped globally will feature the necessary technology to connect to the Internet. This includes key memory components that enable advanced driver assistance systems (ADAS) and in-vehicle infotainment systems. Micron provides low-power DRAM, DDR3 SDRAM, e.MMC, Parallel NOR Flash, and Serial NOR Flash products to address the memory needs of these automotive applications.

James Hawley, Micron’s automotive product line manager, recently examined the memory needs for next-generation cars in Innovative Automotive Safety Applications Driving Memory Growth in Cars for the GSA Forum. Expounding on the innovations and applications receiving the most attention from media, consumers, and technology developers, James investigates the quality and reliability needs for the fully autonomous vehicle of the future and he also pays close attention to the specific requirements unique to the automotive industry.

For information about Micron’s broad automotive memory solutions portfolio, visit

Alyson Outen

Axel Schiller