Memory // Storage

Look Out Laptops; Ultrathins are Moving In

By Kris Kido - 2012-11-28

The brutal fight to stay relevant in the rapidly changing client computing market spurred CPU vendors and computer OEMs to rethink their approach to personal computing. They went back to the drawing board and began defining new form factors, energy-efficient processors and systems, and touch displays.

The Intel-inspired Ultrabook™ devices are breaking new ground for powerful, sleek, power-efficient ultrathin laptops. ARM vendors, who traditionally played only in the mobile segment, have made tremendous leaps forward in enabling new ultrathin products with their ability to run Windows RT™. The result is a host of ultrathins, convertibles, and tablets (Ultrabook or non-Ultrabook) with detachable keyboards and docks that are transforming traditional laptop content extraction devices into ultrathin content creation devices.

With global tablet shipments expected to nearly double between now and 2015 and 25% of all laptop users projected to be using an ultrathin device within that same time frame, it’s clear that consumers are ready for something that maximizes mobility and portability without compromising performance. They’re ready for something ultrathin.

Find out more about our Ultrathin Solutions

Kris Kido

Kris Kido

Kristopher Kido is the Director of Micron’s global Graphics Memory Business.  He is responsible for the strategy and execution of Micron’s broad portfolio of high-speed memory solutions that serve the game console and high-end graphics market.  Prior to this position, Kris held a variety of increasingly responsible positions including Director of Business Development for Personal Computing, Director of DRAM Business Development, Director of Marketing for Non-Memory solutions, and a variety of roles in the areas of finance, marketing and strategy.