Video Script
Audience: Customers, investment industry, employees, and others
Purpose: To provide product information, employee training, company
background, financial data, and other company and industry-related information
Author: Corporate affairs, investor relations, product marketing,
training and education, and others
Delivery: Usually on video tape, but it could also be delivered
through Web streaming or broadcast
Example:
View
an example of a video script
Comments: A video production script follows a very strict format.
The page is organized into two columns. The left-hand column contains descriptions
of each scene. The right-hand column contains the words that the on-screen
actors and/or voice-over announcer will say.
The writing styles for each column may be entirely different. The VIDEO column
should contain minimal wording. The writer should use only those words that
describe what the audience sees on the screen. Complete sentences are not necessary.
In the AUDIO column, the writer has much more flexibility. Depending on the
intent of the video, the style can be friendly and persuasive or more technical
and informative. Whatever writing style is used, it should be conversational;
that is, since a person will actually be saying it, it must sound natural,
not stilted or too formal.