Press Release
Audience: The general public
Purpose: To make an announcement to the press and, subsequently,
to the public
Author: Corporate Affairs
Delivery: Electronic format or hard copy sent to interested individuals,
companies, and media
Example:
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press release example #1
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press release example #2
Comments: Press releases are used to send an official statement or announcement to the
media. For example, scholarship announcements are prepared for the press and
for the Internet. New product announcements are mailed or faxed to customers,
investors, and other interested parties and are available on the Internet the
same day the release is issued.
Press releases must follow a specific format including a contact for more
information at the beginning of the press release and a description of the
company in the last paragraph. Releases are always on company letterhead.