Presentation Materials

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K-12

Presentation Materials

Audience: Primarily customers, the investment industry, employees, stockholders, and others

Purpose: To inform the target audience about products, new technologies, the company's background, and other information as needed

Author: Corporate affairs, officers, sales, marketing, product development

Delivery: Microsoft® PowerPoint® slide show

Example:  View an example of a presentation

Comments: A presentation accompanies the spoken comments of a speaker who is addressing a group of people. It helps the audience follow the speaker’s remarks by highlighting the important points. For that reason, the writing in it is very concise. Many times, it is written in bulleted sentence fragments.

Presentations often include charts and graphs. Their writing style is usually just a one- or two-word label indicating the unit of measure being used or other pertinent information.